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I can't decide either! I think it is kinda slick and urban and I like the Jean Harlow reference, but somehow it doesn't look as great on its own without a clunkier retro name beside it, and something about it makes me cringe. Maybe it's because I'm desensitized to the novel charm that surname names once held? But there is some kind of allure to it, it reminds me of someting very shiny and rich. Chrome art deco.

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