Besides towns and the Alabama school, I've never heard it used non-poetically to describe anything but hair. So it seems color-list-y. Also, slightly evokes college football. So, nms.
But it wouldn't be all that farfetched nowadays. Better than Crimson or
Velvet, about on par with
Lyric or
Indigo, not as namey as
Autumn or
Sienna. Seems about 70% masculine / 30% feminine.