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Raddix sounds like cold medicine. "Get rapid cold symptom relief with Raddix! Raddix: feel well anytime".
I think they were going for something cool and edgy, but it wound up sounding like a window cleaner. I suppose you can have whatever stupid name your parents want when you're that rich, because you'll never have to apply for a job.
Cardinal is better than Raddix, but it's still weird. It just doesn't sound natural as a name. Cardinal Madden's sounds kind of like a hunting gear store. If I overheard the names Raddix Madden or Cardinal Madden, I would not assume they were the names of people.