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Maybe it's more about the family following a set pattern of honouring that isn't interrupted by death. Like if a family really wants to name a baby after grandpa or a great aunt, but the babies keep passing away, they'll keep trying to use that honouring name with each new birth. So the babies aren't really named after each other, but another namesake. I've seen things like this crop up pretty often in certain genealogies.

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I have also heard of traditions where the custom is to always name a new baby after the most recent family or community member who has died. If that happened to be a sibling, then they'd all seem to have the same name.