It's a very common brand of maple syrup and pancake mix here. And so it's tied to the old image of the woman on the logo:
http://www.google.com/images?hl=en&gbv=2&tbs=isch%3A1&sa=1&q=aunt+jemima&aq=f&aqi=g9g-m1&aql=&oq=&gs_rfai=
The logo isn't so stereotypical/racist anymore, but that's still what people think of.
Mmm, now I want pancakes! :)
This message was edited 7/14/2010, 4:24 AM