I dislike it. It seems to intend to be perky and can-do, but it comes off hyper and harsh to me, preppy and pushy.
Imitating Hollywood (Piper Laurie) - I'm pretty sure that's the source of the appeal, plus the airplane thing.
But before that, I think of the Pied Piper - a domineering image.
And the "pipe" thing ... it's not a good sensory impression. Feels like ... tubes.
- mirfak