It has occasionally been used as an English given name since the 16th century. It was moderately popular in the 1940s, but had a more notable upswing in the early 2000s. This may have been inspired by the Spanish actress Penélope Cruz (1974-), who gained prominence in English-language movies at that time. It was already rapidly rising when celebrities Kourtney Kardashian and Scott Disick gave it to their baby daughter in 2012.
The name was very popular until the 15th century in England, usually in the vernacular form Maud. Both forms were revived by the 19th century. This name appears in the popular Australian folk song Waltzing Matilda, written in 1895.
This is not the usual spelling in any of the Scandinavian languages (in Sweden and Denmark it is Freja and in Norway it is Frøja) but it is the common spelling of the goddess's name in English. In the 2000s it became popular in Britain.
There was a medieval English form of this name, Helewis, though it died out after the 13th century. In the 19th century it was revived in the English-speaking world in the form Eloise.