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I really couldn't say why Demi had a sudden rise in popularity. My friend named her daughter Demi seven years ago, and it was popular then, but I thought it had become less common since. I will say, though, that it's usually the lower-class, 'scally' types who call their daughters Demi, and that Demis I have known tend to have siblings with names such as Jodie, Lynzy (spelt something like this, never Lindsay!) or Shane.