This is the title and name of the presumed main character of the fake Martin Scorsese movie "Goncharov", which is a Tumblr meme that rose into prominence in November of 2022 after the name was seen in 2020 on a pair of shoes, where a tag that normally would've had some kind of branding instead had the title of the aforementioned movie (presumably derived from a poor scan of a poster for Martin Scorsese's Gomorrah) that called it "the greatest mafia movie ever made".The users then created an elaborate fiction of the movie's story and cast, even writing critique and analysis, as well as creating approximated soundtracks, gifsets pulled from a variety of other mafia movies, and fanart for this film that never was.
The users then created an elaborate fiction of the movie's story and cast, even writing critique and analysis, as well as creating approximated soundtracks, gifsets pulled from a variety of other mafia movies, and fanart for this film that never was.