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I immediately think of an emery board. Then again, I only call them that because my mom does, and she's older, so idk. The name, just soundwise, is pretty blah and trendy.

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Aram is great, but I'm pretty sure it's pronounced ah-RAHM, not AIR-um. It's of Middle Eastern origin, meaning that the As are automatically going to be pronounced as /ah/ sounds. The second syllable is accented in a lot of Semitic languages, but I don't know about Armenian.